From Insights to Engagement
Escalator uses AI to build a marketing plan for every single donor. Give us your stories, we turn them into emails that convert, you approve the copy, and our models manage the rest.
Email Content
At the heart of Escalator is Autopilot.
Start with just three simple inputs. Share a story, highlight an initiative, or describe a campaign. Autopilot turns your ideas into a clear Campaign Summary and generates a ready-to-review set of marketing emails.
The emails, which you can edit, and approve or discard, are added to your content library along with whatever restrictions you want to impose (e.g. you don’t want Autopilot selectively sending emails about Earth Day when it isn’t Earth Day!).
Landing Pages
Smart Landing Pages
Escalator gives you simple, customizable landing pages for donations, monthly upgrades, and petitions – with more page types on the way. Each page is built from a template designed to convert.
Editing is easy with on-page click-and-edit tools for text and images. Pages automatically update based on the options you enable, like monthly upsells or fee coverage.
Fast to build. Easy to customize. Built to convert.
Email Allocation
Send the Right Message at the Right Time
Once you approve emails, they move into your content library where Autopilot decides what to send and when.
Each email is tagged by topic, goal, and the timeframe you want it used. As supporters engage (opening, clicking, donating) Autopilot learns and adapts. Future messages are selected for each supporter based on real behavior and engagement patterns.
Built-in guardrails keep everything aligned with your communication standards. Set limits, like how many emails a supporter can receive in a week, so outreach is thoughtful and relevant.
Smarter timing. More personalization. Less guesswork.
Reporting
Clear Insights. Full Visibility.
Autopilot handles the heavy lifting, but you always know what’s happening.
Track performance at three levels: your overall account, individual campaigns, and each supporter’s journey. Monitor key metrics like donations, opens, clicks, monthly upgrades, and engagement over time.
Everything lives in your dashboard, with additional data available for download. And we’re continuing to expand reporting with more customization on the way.
Your donor data never goes to an outside AI. Escalator sends only the campaign details you provide, and you approve every send.
Pricing
Plans that fit your scale
Simple, transparent pricing that grows with you. Try any Escalator plan free for 30 days.
Basic
Ideal for smaller non-profits with up to 5,000 email addresses-
Up to 5,000 supporter records
-
Email and ticketing support
-
Setup: Onboarding Documentation
-
Account users: 1
-
Subscription fee billed monthly*
-
Try 30 days free
Enhanced
Ideal for mid-sized non-profits up to 10,000 email addresses-
Up to 10,000 supporter records
-
Personalization Statements
-
Email and ticketing support
-
Setup: Personalized Onboarding
-
Account users: 3
-
Subscription fee billed monthly*
-
Try 30 days for free
Premium
Ideal for larger non-profits with up to 25,000 email addresses-
Up to 25,000 supporter records
-
Personalization Statements
-
Campaign Recommender feature⁺
-
API Integration⁺
-
Priority Email and ticketing support
-
Setup: Personalized Onboarding
-
Account users: 5
-
Try 30 days for free
Custom Pricing
Custom pricing is available for non-profits with over 25,000 email records. Contact us to get started with a demo.
*Credit card processing and transaction fees not included.
