Send the right message to the right donor at the right time. Give us your stories, and we turn them into emails that convert, so you can focus on personal connection.
Writing great email copy is time-consuming and hard. With Escalator, you give short descriptions of stories, news, or campaigns that get converted into compelling email content in an easy three-step process.
We go beyond first-name personalization. Escalator personalizes emails with content from your library, depending on whether each supporter is engaging with it.
No more manual segmentation or one-size-fits-all sends. As you add more content to your library, our models determine which email each supporter should get and on which days. That means less time-intensive work for your team, and more supporters taking action.
Graham Covington, Founder
Features
You can see which emails were sent or clicked, what landing pages were converted, and what the model is planning to send next.
Each supporter has their own communication plan, updated daily
You can view the historic plan when accessing a supporter record
The AI learns from the transaction histories of your supporters
The first weeks after you launch help us to understand your supporters
Escalator turns your appeals and campaigns into personal, one-to-one supporter emails, written and sent for you, on the right day.
How is Escalator different from email platforms?
Traditional email tools send messages that you write, to lists you manually upload and segment. Escalator does that for you. It uses the information you provide, then segments and sends personalized content to your supporters based on how they are, or aren’t, engaging with it.
Where is Escalator getting content?
Everything Escalator writes is based on the content you enter. Before any email goes out, you get a campaign summary as a check. If it looks good with no edits, Escalator starts generating the email, which you can also edit. You have approval at each step of the process.
What does Escalator cost?
We have three plans tied to your supporter records, plus a custom option for organizations that need it. Every plan includes a free 30-day trial. On donations we process, you’ll pay the Stripe fee plus a 1% platform fee — less than the 3–4% most donation platforms charge.
Pricing
Simple, transparent pricing that grows with you. Try any Escalator plan free for 30 days.
Custom pricing is available for non-profits with over 25,000 email records. Contact us to get started with a demo.
*Credit card processing and transaction fees not included.
